243 - From Silence to the Sound of Social Media

Sharing education and outreach information can be tricky, including social media platforms. In June 2023, the Salt Lake City Mosquito Abatement District (SLCMAD) put social media into high gear and became more active on social media platforms. This presentation will discuss the ways SLCMAD attempts to connect with its local community and on a wider scale through social media. Hear suggestions of how to get more creative with your content, developing a consistent schedule for posting and sharing content, and not being afraid to go outside of your comfort zone when it comes to content sharing. Examples and suggestions of content SLCMAD has used will be also be shown and discussed.