275 - Bytes, Bits, and Buzz: How Technology and Good Data Management Enhance Public Relations

The Collier Mosquito Control District uses a scientific, integrated approach to controlling mosquitoes. This involves a large collection of data and information. Historically, this information was not available for people to access and communicate it to the public because it was bound up, essentially in paper format. This made it difficult for our outward facing communication specialists to convey certain information to the public efficiently and in a timely manner. 5 years ago, our Research team began developing a number of dashboards that have summarized these data, making it easier to communicate with the public. These dashboards provide real-time updates on our planned activities, monitoring actions, prior treatments, and other key metrics. These dashboards have a twofold purpose – they offer immediate access to vital information and successfully underline the importance of mosquito control. These communication tools help educate the community about our commitment to manage disease vectors and nuisance mosquitoes effectively. This presentation will shed light on how Collier Mosquito Control District has used its dashboards to improve its public facing communication, making it easier for the community to understand our work and strategy.