Social Media and Mosquito Control
Social Media and Mosquito Control
This presentation will serve as a primer on how to leverage the social media giant Facebook to communicate with residents about mosquito control. It will cover the history of the platform, current functions and demographic information, instructions on how to create and best post content, and a look at the robust audience measurement and advertising capabilities. In addition, it will provide examples on how Miami-Dade uses the platform to deliver mosquito control tips, news, and spray treatment notices, and an example of how communicating with a resident through the Instant Messenger function led to a breakthrough on how the County provides treatment notifications. The goal will be to give both the novice and intermediate users of the platform detailed instructions and insight on how to optimize messaging and fully leverage the platform.